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What the Fluff? Festival

Fluff Bath 2006

What the Fluff? Festival


Sat., September 21, 3:00pm to 7:00pm


90 Union Square, Somerville


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Join us to celebrate marshmellow Fluff and innovation in Somerville!  

Produced in partnership with Union Square Main Streets, the 14th annual “What the Fluff” Festival will feature musical performances, a cooking contest, Fluff-themed games, activities, antics and fun for every age, and Fluff treats of every sort.

Join us for the celebration of the 102nd anniversary of Fluff, invented right here in Somerville’s Union Square in 1917 by Archibald Query.  This madcap, fun-filled festival draws approximately 20,000 people and is cited as one of the reasons why Lonely Planet named Somerville in the top 10 “Best In The US” travel destinations for 2016.

This year’s theme—Fluff Travels: All Roads Lead to Fluff—celebrates one of the most culturally rich cities in the nation, paying homage to the many roads traveled to Union Square from all over the world. With 50+ spoken languages in its schools, Somerville is home to a mix of neighbors from El Salvador, Haiti, Portugal, Brazil, and beyond.

All roads lead to Fluff, so bike, boogie, scooter, roller skate or jetpack to Union Square as Marshmallow Fluff journeys round the world and back again with deliciously diverse food, entertainment, and family-friendly activities.

Detailed festival information and line-up HERE!

Raindate: Sunday, September 22

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